How brand names affect the price setting of carmakers producing twin cars
Nora Lado, Omar Licandro and Francisco Pérez
| Year of publication: |
2004 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Lado Coustré, Nora (contributor) ; Licandro, Omar (contributor) ; Pérez García, Francisco (contributor) |
| Institutions: | European University Institute / Department of Economics (contributor) |
| Publisher: |
Badia Fiesolana, San Domenico (Fl) |
| Subject: | Kfz-Industrie | Automotive industry | Markenartikel | Brand | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Theorie | Theory | Spanien | Spain | 1997-2000 |
| Extent: | Online Ressource, 16 p. = 244 KB, text |
|---|---|
| Series: | EUI working paper. - San Domenico : European University Institute, ZDB-ID 2082307-1. - Vol. 2004,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Record-last-verified: 22-02-05 Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001933624