How brands grow : what marketers don't know
Byron Sharp
| Year of publication: |
2010
|
|---|---|
| Authors: | Sharp, Byron |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 228 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references |
| ISBN: | 978-0-19-557356-5 ; 0-19-557356-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004953800