How to Build Risk into Your Business Model - You don't need extensive experimentation and prototyping to identify very powerful business model innovations.
| Year of publication: |
2011
|
|---|---|
| Authors: | Girotra, Karan ; Netessine, Serguei |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 100-106
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