How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice
| Year of publication: |
2000
|
|---|---|
| Authors: | Wilson, Elizabeth J. ; McMurrian, Robert C. ; Woodside, Arch G. |
| Published in: |
Designing winning products. - New York : JAI, ISBN 978-1-84950-060-9. - 2000, p. 75-115
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Kundenservice | Customer service | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1016/S1069-0964(00)10079-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015390418