How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
S. Subba Rao; Dothang Truong; Sylvain Senecal; Thuong T. Le
| Year of publication: |
2007
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|---|---|
| Authors: | Rao, S. Subba ; Truong, Dothang ; Senecal, Sylvain ; Le, Thuong T. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1035-1045
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| Subject: | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Erwartungsnutzen | Expected utility | Schätzung | Estimation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555800