How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
| Year of publication: |
2012
|
|---|---|
| Authors: | Monga, Ashwani ; Haipeng (Allan) Chen ; Tsiros, Michael ; Srivastava, Mona |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 31-45
|
| Publisher: |
Springer |
| Subject: | Impact bias | Affective forecasting | Buyer–seller relationship | Judgment and decision making |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867868