How Buyers Frame Problems: Revisited
| Year of publication: |
2001
|
|---|---|
| Authors: | Wilson, Elizabeth J. ; McMurrian, Robert C. ; Woodside, Arch G. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 6, p. 617
|