How can brands mitigate the consequences of negative digital customer experience? : investigating roles of brand attachment, brand community support, and adaptive coping
Sampa Anupurba Pahi, Anuj Jain, Debasis Pradhan
| Year of publication: |
2024
|
|---|---|
| Authors: | Pahi, Sampa Anupurba ; Jain, Anuj ; Pradhan, Debasis |
| Subject: | Adaptive coping ability | Brand attachment | Customer experience | Customer wellbeing | Digital brand attachment | Marketing for mitigation | Negative customer experience | Online brand community support | Responsible marketing | Technology | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Markenartikel | Brand | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00363-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192489