How can corporate social responsibility activities create value for stakeholders? : a systematic review
John Peloza; Jingzhi Shang
| Year of publication: |
2011
|
|---|---|
| Authors: | Peloza, John ; Shang, Jingzhi |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 1, p. 117-135
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909603