How can country-of-origin image be leveraged to create global sporting goods brands?
Anna Gerke; Nicolas Chanavat; Maureen Benson-Rea
| Year of publication: |
2014
|
|---|---|
| Authors: | Gerke, Anna ; Chanavat, Nicolas ; Benson-Rea, Maureen |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 2, p. 174-189
|
| Subject: | Brand creation | Country-of-Origin (CoO) | Sport product | Outdoor sport | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Sport | Sports | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382560