How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Year of publication: |
2023
|
---|---|
Authors: | Hoa Pham ; Dang Huu Phuc ; Bang Nguyen Viet |
Subject: | Brand advocacy | CSR | Green demarketing | Mindful consumption behavior | Perceived corporate hypocrisy | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Markenartikel | Brand | Firmenimage | Corporate reputation |
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