How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Suzanne van Gils, Kate E. Horton
| Year of publication: |
February 2019
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|---|---|
| Authors: | Gils, Suzanne van ; Horton, Kate E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 455-463
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| Subject: | Moral identity | Compensation | Ethical brands | Customers | Ethik | Ethics | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980252