How can green marketing lead to customer trust and green intention? : evidences from the automobile industry
Majid Mohammad Shafiee and Arash Shahin
| Year of publication: |
2021
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|---|---|
| Authors: | Shafiee, Majid Mohammad ; Shahin, Arash |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 25.2021, 1, p. 97-109
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| Subject: | customer trust | green marketing | green purchase intention | green consumer | environmental effect | automobile industry | Öko-Marketing | Green marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Vertrauen | Confidence | Umweltbewusstsein | Environmental consciousness | Beziehungsmarketing | Relationship marketing | Umweltmanagement | Environmental management | Kfz-Markt | Automotive market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.118180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012669051