How can mobile be employed most effectively in marketing? Brands need to consider how best to use mobiles' main features to give consumers applications of lasting appeal and value.
| Year of publication: |
2009
|
|---|---|
| Authors: | Elms, Sue ; Southgate, Duncan |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 16-18
|