How can our tweets go viral? : point-process modelling of brand content
Amir Zadeh, Ramesh Sharda
| Year of publication: |
2022
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|---|---|
| Authors: | Zadeh, Amir Hassan ; Sharda, Ramesh |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 2, p. 1-19
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| Subject: | Analytics | Brand post popularity | Brand-generated content | Hawkes process | Online social networks | Social media | Social Web | Social web | Markenführung | Brand management | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255731