How can Web 2.0 help increase consumer adoption of sustainable products
Jason D. Oliver
| Year of publication: |
2010
|
|---|---|
| Authors: | Oliver, Jason D. |
| Published in: |
The behavioral enterprise. - Santa Barbara, Calif. [u.a.] : Praeger, ISBN 978-0-313-37243-8. - 2010, p. 117-129
|
| Subject: | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759908