How captive is your audience? Defining overall advertising involvement
| Year of publication: |
2013
|
|---|---|
| Authors: | Spielmann, Nathalie ; Richard, Marie-Odile |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 4, p. 499-505
|