How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Valter Afonso Vieira, Raj Agnihotri, Marcos Inácio Severo de Almeida, Evandro Luiz Lopes
| Year of publication: |
2022
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|---|---|
| Authors: | Vieira, Valter Afonso ; Agnihotri, Raj ; Almeida, Marcos Inácio Severo de ; Lopes, Evandro Luiz |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 200-212
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| Subject: | Cashback generation | Cashback redemption | Consumer | Loyalty | Retailing | Revenues | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167968