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If you tweet, they will follow : CEO tweets, social capital, and investor say-on-pay judgments
Kelton, Andrea Seaton, (2020)
Impact of CEO media appearance on corporate performance in social media
Bai, Lijuan, (2019)
Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das, (2020)
Problem constraints in ideation contests : how different types of constraints matter
Malhotra, Arvind, (2025)
Searching for ideas from creative crowds : the role of examples in problem statements
Malhotra, Arvind, (2023)
HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or sharing a company's Facebook posts.
Malhotra, Arvind, (2013)