How CEOs, CIO and CMOs see the technology future of corporate openness customer individualization and innovation partnerships
Linda Ban and Anthony Marshall
| Year of publication: |
2013
|
|---|---|
| Authors: | Ban, Linda ; Marshall, Anthony |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 41.2013, 6, p. 35-42
|
| Subject: | Führungskräfte | Managers | Innovationsmanagement | Innovation management | Innovation | Industrieforschung | Industrial research | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230227