How chatbot language shapes consumer perceptions : the role of concreteness and shared competence
Jano Jiménez-Barreto, Natalia Rubio, and Sebastian Molinillo
| Year of publication: |
2023
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|---|---|
| Authors: | Jiménez-Barreto, Jano ; Rubio Benito, Natalia ; Molinillo, Sebastian |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 4, p. 380-399
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| Subject: | language concreteness | assemblage theory | competence | satisfaction | chatbot | shopping efficiency | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Kompetenz | Competence | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231177618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014425175