How Chinese young consumers respond to gendered advertisement
Kara Chan, Yu Leung Ng and Jianqiong Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Chan, Kara ; Ng, Yu Leung ; Liu, Jianqiong |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 15.2015, 4, p. 353-364
|
| Subject: | China | Advertising effect | Consumer perceptions | Experimental design | Gender roles | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Geschlecht | Gender | Experiment | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469426