How click-like and online trust matter across generations of bank customers
Lobel Trong Thuy Tran
| Year of publication: |
2024
|
|---|---|
| Authors: | Lobel Trong Thuy Tran |
| Subject: | Interpersonal relationships | Click-like | Online trust | Purchase intention | Consumer generations | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Electronic Banking | Electronic banking | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-07-2023-0399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014525358