How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Year of publication: |
2021
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Authors: | Poushneh, Atieh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
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Subject: | Augmented reality | Construal level theory | Generality | Proximity to virtual product | Psychological distance | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Virtuelle Realität | Virtual reality | Virtuelles Team | Virtual team |
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