How companies use typeface design to engage consumers in charitable activities
Xing-Yu (Marcos) Chu, Dickson Tok, Xiaoyu Zhou, Xi Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Chu, Xing-Yu ; Tok, Dickson ; Zhou, Xiaoyu ; Chen, Xi |
| Subject: | brand attachment | brand-consumer relationship | charity | corporate social responsibility (CSR) | handwriting | typeface design | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wohltätigkeit | Charity | Markenführung | Brand management | Fundraising | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465214