How complex do movie channel contracts need to be?
Sumit Raut; Sanjeev Swami; Eunkyu Lee; Charles B. Weinberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Raut, Sumit ; Swami, Sanjeev ; Lee, Eunkyu ; Weinberg, Charles B. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 627-641
|
| Subject: | Filmwirtschaft | Film industry | Vertriebsweg | Distribution channel | Film | Vertrag | Contract | Kino | Movie theatre | Vertragstheorie | Contract theory | Komplexe Systeme | Complex systems |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765824