How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Dae Hee Kwak and Choong Hoon Lim; Woo Young Lee; Joseph Mahan
| Year of publication: |
2010
|
|---|---|
| Authors: | Kwak, Dae Hee ; Lim, Choong Hoon ; Yi, U-yŏng ; Mahan, Joseph |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 4, p. 416-433
|
| Subject: | Ballsport | Ball game | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008656375