How consumer digital signals are reshaping the customer journey
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz
| Year of publication: |
2022
|
|---|---|
| Authors: | Schweidel, David A. ; Bart, Yakov ; Inman, J. Jeffrey ; Stephen, Andrew T. ; Libai, Barak ; Andrews, Michelle ; Rosario, Ana Babić ; Chae, Inyoung ; Chen, Zoey ; Kupor, Daniella ; Longoni, Chiara ; Thomaz, Felipe |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1257-1276
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| Subject: | Conceptual framework | Consumer digital signals | Consumer privacy | Firm capabilities | Personalization | Research agenda | Technology-enabled customer journey | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00839-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463924