How consumer mindsets in ethic Chinese societies affect the intention to buy Fair Trade products : the mediating and moderating roles of moral identity
Ghi-Feng Yen, Ru-Yu Wang and Hsin-Ti Yang
| Year of publication: |
2017
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|---|---|
| Authors: | Yen, Ghi-Feng ; Wang, Ru-Yu ; Yang, Hsin-Ti |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 553-568
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| Subject: | Purchase intention | Moral identity | Social cognitive theory | Collectivistic mindset | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Persönlichkeitspsychologie | Personality psychology | China | Kognition | Cognition | Emotion | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2016-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739461