How consumer perceived ethicality influence repurchase intentions and word-of-mouth? : a mediated moderation model
Syed Hamad Hassan Shah, Shen Lei, Syed Talib Hussain, Syeda Mariam
| Year of publication: |
2020
|
|---|---|
| Authors: | Shah, Syed Hamad Hassan ; Lei, Shen ; Hussain, Syed Talib ; Mariam, Syeda |
| Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer, ISSN 2210-6723, ZDB-ID 2659479-1. - Vol. 9.2020, 1, p. 1-21
|
| Subject: | Consumer perceived ethicality | Customer expertise | Repurchase intentions | Brand image | Word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenimage | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13520-019-00096-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609113