How consumer uncertainty intervene country of origin image and consumer purchase intention? : the moderating role of brand image
Talat Islam and Mawra Hussain
| Year of publication: |
2023
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|---|---|
| Authors: | Islam, Talat ; Hussain, Mawra |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 11, p. 5049-5067
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| Subject: | High tech products | Newly industrialized country | Country of origin image | Consumer purchase intentions | Brand image | Huawei | Consumer uncertainty | Emerging markets | Markenimage | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Schwellenländer | Emerging economies | Ursprungsregeln | Rules of origin | China | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-08-2021-1194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458466