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A sociological perspective of sport
Leonard, Wilbert M., (1984)
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
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Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K., (2010)
Cultural innovation : the secret to building breakthrough businesses
Holt, Douglas B., (2020)
From mind share to culture share : how snapple became an icon
Holt, Douglas B., (2003)
How brands become icons : the principles of cultural branding
Holt, Douglas B., (2004)