How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization
| Year of publication: |
1994
|
|---|---|
| Authors: | Strutton, David ; Vitell, Scott J. ; Pelton, Lou E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 30.1994, 3, p. 253-260
|
| Publisher: |
Elsevier |