How consumers' perceptions differ towards the design features of mobile live streaming shopping platform : a mixed-method investigation of respondents from Taobao Live
Quan Xiao, Shanshan Wan, Xing Zhang, Mikko Siponen, Lu Qu, Xia Li
| Year of publication: |
2022
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|---|---|
| Authors: | Xiao, Quan ; Wan, Shanshan ; Zhang, Xing ; Siponen, Mikko ; Qu, Lu ; Li, Xia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-15
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| Subject: | Mobile live streaming shopping | Design feature | Perceived difference | Kano model | Correspondence analysis | Importance-satisfaction analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401741