How consumers respond to corporate social responsibility initiative : cause related marketing vs philantrophy
Lisia Astari Pertiwi and Tengku Ezni Balqiah
| Year of publication: |
December 2016
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| Authors: | Pertiwi, Lisia Astari ; Balqiah, Tengku Ezni |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 8.2016, 2, p. 136-146
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| Subject: | Corporate Social Responsibility | cause-related marketing | philantrophy | motive | trust | satisfaction | customer loyalty | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915537