How Consumers Select Life Insurance Policies: A Protocol Analysis
| Year of publication: |
1998
|
|---|---|
| Authors: | Kuusela, Hannu ; Spence, Mark T. |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 18.1998, 1, p. 49-64
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