How consumers' values influence responses to male and female gender role stereotyping in advertising
Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker & Martin Eisend
| Year of publication: |
2018
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|---|---|
| Authors: | De Meulenaer, Sarah ; Dens, Nathalie ; Pelsmacker, Patrick de ; Eisend, Martin |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 893-913
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| Subject: | Female and male gender role stereotyping | masculinity | consumer responses | regression | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Werbung | Advertising | Werbewirkung | Advertising effects | Soziale Rolle | Social role | Geschlechterforschung | Gender studies | Frauen | Women | Männer | Men |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1354657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492611