How consumption ritual affects group versus solo diners
Huiling Huang, Xi Yu, Stephanie Q. Liu, Laurie Luorong Wu, Jay Kandampully
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Huiling ; Yu, Xi ; Liu, Qing ; Wu, Luorong ; Kandampully, Jay |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 115.2023, p. 1-11
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| Subject: | Consumer behavior | Consumption ritual | Experiential marketing | Experimental design | Solo diners | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014487563