How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira
| Year of publication: |
September 2018
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|---|---|
| Authors: | Duarte, Paulo ; Silva, Susana C. ; Ferreira, Margarida Bernardo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 161-169
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| Subject: | Online convenience | Online shopping | Satisfaction | Behavioral intention | E-WOM | Online consumer behavior | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904358