How corporate social responsibility (CSR) saves a company : the role of gratitude in buffering vindictive consumer behavior from product failures
JungHyun Kim, Taehoon Park
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Junghyun ; Park, Taehoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 461-472
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| Subject: | corporate social responsibility | Gratitude | Trustworthiness | Vindictive consumer behavior | Product failure | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287162