How coviewing reduces the effectiveness of TV advertising
| Year of publication: |
2012
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|---|---|
| Authors: | Bellman, Steven ; Rossiter, John R. ; Schweda, Anika ; Varan, Duane |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 5 (1.12.), p. 363-379
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