How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic : evidence from the UK
Shing-Wan Chang and Gabriel Alexander Dos Santos Berwanger
| Year of publication: |
2024
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|---|---|
| Authors: | Chang, Shing Wan ; Berwanger, Gabriel Alexander Dos Santos |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 6, p. 1034-1053
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| Subject: | Brand love | COVID-19 | CSR communication | Customer value co-creation behavior | Elaboration likelihood model | Well-being | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenführung | Brand management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Stakeholder | Epidemie | Epidemic | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-03-2023-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272599