How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging
| Year of publication: |
2013
|
|---|---|
| Authors: | Gopinath, Mahesh ; Glassman, Myron ; Nyer, Prashanth |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 6, p. 490-500
|