How culture of targeting impacts the evaluation of products with multilingual packaging
Mahesh Gopinath; Myron Glassman; Prashanth Nyer
| Year of publication: |
2013
|
|---|---|
| Authors: | Gopinath, Mahesh ; Glassman, Myron ; Nyer, Prashanth |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 6, p. 490-500
|
| Subject: | Verpackung | Packaging | Produktinformation | Product information | Sprache | Language | Herkunftsbezeichnung | Designation of origin | Interkulturelles Marketing | Cross-cultural marketing | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775025