How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Agnieszka Chwialkowska; Minnie Kontkanen
| Year of publication: |
2017
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|---|---|
| Authors: | Chwialkowska, Agnieszka ; Kontkanen, Minnie |
| Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 1.2016/2017, 4, p. 328-356
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| Subject: | social media | responses to firm-generated content | in-group collectivism | individualism | indulgence vs. restraint | masculinity vs. femininity | social norms | Hofstede cultural dimensions | GLOBE cultural dimensions | Social Web | Social web | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Soziale Norm | Social norm | Nationalkultur | National culture | Kollektivismus | Collectivism | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kultur | Culture | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859930