How customer experience management reconciles strategy differences between East and West
Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell
| Year of publication: |
2021
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| Authors: | Bolton, Ruth N. ; Gustafsson, Anders ; Tarasi, Crina O. ; Witell, Lars |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 3, p. 273-295
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| Subject: | behavior | brand | catalog | cognition | Customer experience | emotions | global strategy | management | retailing | satisfaction | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.1921606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549083