How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Kenneth Shiu Pong Ng, Yan Feng, Ivan Ka Wai Lai and Lois Zi-Yu Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Ng, Kenneth Shiu Pong ; Feng, Yan ; Lai, Ivan K. W. ; Yang, Lois Zi-Yu |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 360-381
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| Subject: | Customer satisfaction | Relationship quality | Customer trust | Customer commitment | Customer knowledge management | Membership renewal intention | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-07-2023-0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014505217