How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Winfried J. Steiner; Florian U. Siems; Anett Weber; Daniel Guhl
| Year of publication: |
2014
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| Authors: | Steiner, Winfried J. ; Siems, Florian ; Weber, Anett ; Guhl, Daniel |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer-Verlag GmbH Germany, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 84.2014, 6, p. 879-912
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| Subject: | Customer satisfaction | Quality and pricing | Customer retention | Nonlinear effects | Nonparametric versus parametric regression | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Regressionsanalyse | Regression analysis | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390180