How customers think : essential insights into the mind of the market
Gerald Zaltman
| Year of publication: |
2003
|
|---|---|
| Authors: | Zaltman, Gerald |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Consumer behavior | Psychological aspects | Consumers | Psychology | Marketing | Creative thinking | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 323 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-826-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004778944