How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
| Year of publication: |
2012
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|---|---|
| Authors: | Oswald, Monika ; Brettel, Malte ; Engelen, Andreas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 6 (1.10.), p. 483-508
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